- Posted by DJSieff
- On May 8, 2018
Does your company require an animated explainer video? Do you have complex tasks and services that requires a lot of explaining? Do you need a solution to explain it all in under 2 min? Don’t bore your customers, and make your information concise creating an explainer video can teach a lot of information in a short amount of time with its dynamic visuals and storytelling ability.
When we talk with people they think an animation video will be cheaper than creating a production with filming in it, but this is completely the wrong way to think. An animation requires a lot more time and thought as you are completely creating all the content from scratch or custom-made digital sets.
The movies you see today have amazing visual fx, and when you see those fx or big amazing scenes that could not possibly be real and would have to have been created digitally, don’t you think at the back of your mind that this film would have been a very expensive movie to make, or the full animated movies? This thought should also be when you are creating an animation for yourself.
Ok don’t get scared now, how much do I have to pay for an animation??? All we are saying don’t have the thought that it is going to be cheap to create an animation, but we have solutions.
The best way to start with keeping your budget down is have a go at writing the script yourself, keeping it under 100 words is a 1 min animation, if you can explain your video in a minute this will of course bring your cost down.
Every animation requires a unique look for your branding and company. So generating content from scratch can become a high cost to creating your animation, it takes a lot of time to make the content before even get to the animation, and time of animators is not a low-cost. So what if you can get past the creation of content and straight into the animating? This will significantly lower the cost, but will lose the uniqueness of your video, although we theme it to your business, logos, colours and vibe.
How can we do this animation without the time paid for content creation? The first step is your script, then we think of the visual ideas to work with your script, and find premade content that will work in the situation, we show you some samples from info graphics, icons and animated characters. If we find already premade scenes that can match the information you need to explain this can keep the cost down, an example of this was done with this video for Bizzshare.
Bizzshare is a new starting company which is connecting the cryptocurrency to a solid foundation in the property market. Making the investment into this share trustworthy as it is not just based on digits and a powerful option to earn money. If has been backed up with experience financial experts.
Bizzshare required our services to create a video which explained the new service. We worked along side with Cando Financial and Bizzshare, with a script generated by them, we then worked with that script giving suggestions and changes, plus visual ideas to keep the budget for creating the video down. We supplied them with premade samples and kept in mind their end Goal and visual branding to make it work.
Even though animations are premade we made them work with the look style and feel of their company.
We went from our sample to making a branded look:
Not everything could be premade, so that’s when we break down the script writing the visual ideas and storyboarding what is required, what we can get premade is great to use but what we can’t and we have to make it from scratch then it has to be done.
The Bizzshare video had around 5 scenes that required putting together elements to get the required scene, it also had 1 scene that was made from scratch. We then added a top music track, and professional voice over to complete the video, in the end even though most elements were premade the video turned out to be a high-grade professional animation. Please enjoy the final video here:
BizzShare Fin-Tech ICO from REVERY on Vimeo.
So where does that leave you? Every story, script and requirements are all different, every animation will require an easier or difficult approach. So the answer to how much it would cost can range from $1600 to $5000. It all depends on how much detail is needed in the animation.
To keep the cost down first work on a script and make sure it’s worked out completely before any animation starts. Choose the premade option as much as possible and if you have to make something from scratch then limit what that is. We will use your logo and your brand marketing guidelines to make the video you require. We work with you and make a quote suitable to your budget at the same time letting you know what’s possible to do in that budget.
If you would like to learn more about Bizzshare go to bizzshare.io
If you would like to learn more about gettting your animation done contact us or email us a script!