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To make your video campaign a hit, you need to put time and money into making something your target audience will actually want to watch. Then, to pick the right channels and distribution strategies, you need to learn how your audience interact and make decisions, what they enjoy and what motivates them.
Once you’ve worked out your target audience and understood the video message you need to convey for them, then bellow are key areas that we work on to distribute that message!
Including video in your business website home or landing page can capture visitor attention more quickly. Those crucial introductory seconds on your site determine whether a visitor will stay or move on.
Businesses really have to push and invest into a placement on the evolving technology, as we will be standing and waiting if we don’t. People search the web or watch TV before they decide to come to you, so send out an invitation with a digital campaign.
Another key thought is we should be advertising for the next generation, they are utilising all the tools in social, mobile and Tv. The younger demographic dominates the audience, but there is growth amongst all age demographics. Create diverse media that will work and perform effectively!