- Posted by admin
- On November 22, 2018
Is television advertising dead? On the surface, it might seem like ads have permanently shifted online. Does this mean that TV is a dead medium for targeting customers? Not quite. TV has been keeping up the digital revolution, and it’s as popular as ever seeing that it’s now available anytime, anywhere, on any device. The possibilities of leveraging TV advertising have never been better, and it’s why it’s still one of the best – and most affordable – ways to communicate brand messages to the almost 600,000 strong audience living on the Gold Coast.
It’s Everywhere – and it’s affordable
Most Australian households having multiple screens present – often more than one per person. With an increase in smartphones, tablets and computers come better access to content, so your chances of delivering key messages to a segmented audience based in their viewership are great. Advertising can occur during live broadcasts and on pay per view channels that allow ads between shows. Because of the ubiquity of these mediums it’s less exclusive than it used to be, meaning it’s more affordable and can afford brands multiple slots a month on a modest budget.
TV Has Unbeatable Reach And Scale
TV can boost the momentum of a campaign and is the best way to deliver a single message to an entire area at once. Through commercials, you can launch a new product and services, drive sales or use it to reinforce an already running digital and social media campaign. You can schedule these during important sports events or between news bulletins for maximum impact.
TV is an Influencer, Is Measurable and Has ROI
When it comes to building your brand, it’s been proven that TV generates a better ROI than other communication mediums.TV advertising is measurable, so you can easily determine whether a campaign has been effective or not. Through a number of digital tools, you can even monitor ratings and learn behavioural patterns that could help you better hone your efforts.
With all this being said, it’s important to have a team of professionals able to create your TV advertising for you. Even a short 15 or 30 second commercial can be massively successful in the right hands. Revery can all that and more, so contact us for effective TV advertising that meets your needs.