Consumers come into contact with many different websites daily and with so many website options choose from, the client optimised one will be selected, every time. A successful website is an integral part of any inbound marketing strategy to target consumers, and if you’re a business without one, you’ll remain irrelevant and ultimately fail. If your current site isn’t bringing in enough traffic or increasing your sales and leads, here are some useful tips to make sure it’s producing results!

1. Put SEO First

No website will be a success without SEO. This means making sure your website is easy for search engines to rank and for users to find. A site that is optimised with relevant keywords in its content, meta titles and tags will come up when a person searches for what you’re offering, and by making sure your on and off page elements are optimised for search engines to index and crawl, you’ll improve your rankings in the long term.

While SEO takes a while to get going, you can get immediate results using paid search advertising. Using keywords people are searching for you can create adverts that appear on search engine results pages. A person clicking on an advert like this is more likely to be ready to make a purchasing decision, so this is great for immediately improving your website traffic and leads.

2. Create Fresh Content

The adage, “content is king” is something that still applies today. Creating fresh content through social media or a blog shows that your company is active and keeping up with the world around you.

Everyone loves fresh and compelling content, including Google, who’ll rank your website closer to the first page of its search engine results. Other than showing off what your business is up to and its industry involvement, creating fresh content for your website breeds a loyal base of followers that you’ll able to attract and retain – boosting your chances of converting them.

3. Creating A Landing Page That Converts.

A landing page serves as a tool that either makes a sale or captures a lead. Now, to reach that point you’ll need one that won’t distract potential customers with unnecessary additional links but will have the right amount of compelling content to convert them.

The headline of your landing page is a critical element that should immediately grab your reader’s attention, setting the tone for the rest of the content. Create a catchy headline that’s the most prominent thing on the page, which separates it from the rest of the material.

Not having Call To Action (CTC) defeats the aim of a landing page, which is converting your visitors. In creating your CTC, make it as bold and catchy as possible, so your potential clients feel compelled to leave their details without having second thoughts.

4. Create A Faster, Flexible Website

If your website isn’t as fast as it could be, it won’t create a great user experience. Ensuring that your site loads instantly will lead to higher conversion rates.

Making your website load faster than Usain Bolt running his world 100m requires a few minor tweaks. It will include optimising images, making the site mobile friendly, minifying CSS and Javascript, leveraging browser caching, enabling compression and eliminating render-blocking resources above the fold.

Another way to ensure your website loads instantly is by making sure it’s responsive and optimised for mobile. Whether a person is viewing your website on their smartphone, tablet or desktop PC, they should be able to navigate it with ease and speed.

5. Creating Video Content For Your Website.

Video content is a critical tool for enhancing inbound marketing tactics. Human beings are visual creatures likely to respond or react to colourful, moving images, and successful video content is easy to digest, entertaining and engaging.

Videos play a significant role in increasing your website’s presence and rankings. It captures attention quickly leading to higher engagement and retention rates, improved click-throughs and higher conversion rates.

If you need a successful website that will boost your marketing initiatives and bottom line, Revery has the expertise to assist you. Call us now on, and we’ll create you a site that brings in results.

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