- Posted by admin
- On January 28, 2019
The Internet is full of business websites, many of which that are selling the same product or service as your business. How do you stand out in a world where millions of competitors share the same platform? It’s not enough to have a catchy jingle or expensive print adverts anymore. You have to relate to potential customers in an engaging and personal way.
Video ranks among the best methods for appealing to humans when communicating or promoting something. With most people communicating digitally, video is the next best thing to face-to-face interactions. How can this medium contribute to your business’ growth? Here are seven perks that come with using video as part of your marketing strategy.
#1 – Up Your Website’s Search Engine Result Rankings With Video SEO
Posting videos with optimised tags and descriptions is one way to push your business website higher on search rankings. The medium is growing at a rapid rate on social media sites and other sharing platforms such as Youtube. Include a pipeline of entertaining, informative and educational content to build an authoritative web presence.
#2 – Increase Conversions & Sales
Vision and hearing are significant senses that can be nudged along through carefully crafted stimuli. Something as simple as a demonstrative video will make customers more keen to buy what you have to offer. There are many product options out there so it makes more sense customers will flock to products they can see in action before buying them.
#3 – Gain Competitive Advantage With Unique, Creative Content
What makes your business special? Not an easy question to answer right off the cuff. That’s where video content fills the gap, so you won’t have to. The challenge is to capture your unique selling points in more than just words. Dynamic content demonstrating what makes you different helps create a well-informed, loyal client base, putting you many steps ahead of competitors.
#4 – Build A Human Face, Voice & Personality For Your Brand
It’s okay to get personal with your clients. Use live video streaming and video moments to make them feel as if they’re being shown an intimate side of your business. They’re more likely to trust your business when they can see the faces and stories behind it.