- Posted by admin
- On March 28, 2019
Need to make a big announcement or show an audience how versatile your product is? How about launch a new product or highlight a good review? A video is often the best way to do it. A recent HubSpot Content Trends Survey sheds light on just how relevant brand videos has become to the consumer today. In the 35-44 age group, 54% of consumers preferred videos over email marketing with 56% in the 25-34 age group favouring video as well. This revealing statistic brings into focus the unique marketing opportunities that video production services offer when you need customers the engage with your brand. Here are four ways to extend your reach with video and build up your brand engagement.
- Deepen Customer Connections With Behind The Scenes Clips
Consumers love an insider’s look into how a brand does what it does. A culture video, for example, can introduce your team or working fun working environment. This type of video is a great way to make an audience feel a part of a brand – as if they’re learning something ‘secret’. It also strengthens the connection between brand and customer.
- Build Trust With Customer Reviews
Customer reviews are a powerful form of persuasion that can coax a potential customer into becoming an actual one. Consumers often look for others’ experiences with a brand before they make a purchasing decision. Videos presenting customer’s recommendations will boost your brand image as well as your bottom line.
- Answer FAQs With Explainer Videos
Does your business use complex concepts that often need explaining? Explainer videos are an ideal visual method to help your customer understand your brand’s product or services.
- Complement Written Communication With Video Content
Adding a video to an email newsletter or any other written content strengthens the message contained in the text. By retaining the interest of the audience, this will help increase conversion rates as few of them will delete the email without watching the video first.
Creating an engaging video might seem challenging, but with the right team at your side, it won’t be. Revery’s expertise in video production services covers everything from consultation to scripting to professional production, so call us today.